Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. It refers to the face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
Personal seller is the person who involves in the personal selling, search prospects leads and persuade them to buy a product. Personal seller is the person who face to face interact with the customers and handles their objection. The person is said to be a good personal seller who can handle the buyers’ objection regarding price, budget etc. effectively.
Personal salesmanship is refers to the ability and skills needed to be a salesperson. The personal seller must have ability to listen others, skills to handle objection, ability and skills to persuade buyers etc. without these abilities and skills the sales person cannot perform his task effectively and efficiently.
There is close interrelationship between the personal selling, personal seller and personal salesmanship. For personal selling the personal seller in required and to be a personal seller some skills and abilities are required which is known as personal salesmanship.