Table of contents
CHAPTER 1: INTRODUCTION
1.1 Abstract
1.2 Overview of Software industry
1.3 List of Largest Software Companies in the world
1.4 Introduction of Microsoft Corporation
1.4.1 Products and Services
1.5 Objectives of the study
CHAPTER 2: PROFILE OF THE ORGANIZATION
2.1 Current Strategies of the Microsoft Corporation
2.2 Mission and Vision of Microsoft Corporation
2.3 SWOT Analysis
2.4 External Environment (PESTLE) Analysis
2.5 Michael Porter’s Five Force Analysis
CHAPTER 3: ASSESSING THE STRATEGIES
3.1 Short term and Long term Objectives of Microsoft
3.2 Value Chain Analysis
3.3 Strategic Group Map of Software Industries
3.4 Multi-business Strategy/ BCG Matrix
CHAPTER 4: SUMMARY AND CONCLUSION
4.1 Summary
4.2 Conclusion
4.3 Recommendation to the College
4.4 Recommendation to the Microsoft Corporation
References
CHAPTER -1
INTRODUCTION
1.1 Background of the study:
Microsoft's miraculous Success in business has become a topic to many business experts around the world. What makes Microsoft so successful? This report reveal, analyze and explore the business strategy of Microsoft which make them the world leader in the industry with no close competitors. In fact this report expects to discover the competitive position of Microsoft discovering numerous strategic factors including, Macro environment, industry dynamics, resource and capabilities, culture, entrepreneurship style etc. This report also will explain how Microsoft have been effectively articulated it business strategies to create a sustainable strategic lock-in to remain sustainable in their competitive position continuously over several decades. A PESTEL analysis is carried out to identify the key macro environmental drivers to change in order to review the strategy against the challenges from them. Industry forces will be analyzed to identify the nature of competition. To diagnose the strategic capabilities the value chain model is used. The strategic group map is also included to show the competitive market position of, the world leading software industry, Microsoft Corporation. And finally,................
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