Goals
|
Objectives
|
- Goals are broad.
- Goals are qualitative in nature.
- Goals are unmeasurable
- Time frame is not specified.
- Long term
- E.g. to increase sales revenue, to reduce cost, to increase market share
|
- Objectives are specific.
- Objectives are quantitative in nature.
- Objectives are measurable.
- Time frame is specified.
- Short term
- E.g. to increase sales revenue by 20% next year.
|